OUT OF HOME art direction: jenn valerio
copywriting: celeste chance
strategy: ed keithly
ooh, video, activation, merch
coleman believes in the unpretentious outdoors.
MANIFESTO
video: raquel fereshtian
DIGITAL SPOTS
video: raquel fereshtian ACTIVATION
Coleman takes the nonsense out of nature and brings their gear to you. At Coleman’s popups in luxurious neighborhoods, you can earn Coleman camping gear. The twist? You’ll need to trade in all the higher-priced all-frills camping gear you previously bought to score Coleman’s swag. SOCIAL 
