jenn valerio
          ✨creative✨

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SMEG
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WILSON
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OUT OF HOME copywriting: jenn valerio
art direction: gabrielle loughlin
ooh, brand book, activation
wilson believes the love of the game exists in every court, on every corner of the world.
BRAND BOOK


ACTIVATIONWilson brings the love of the game to every corner by creating “corner stores” in populous cities. Wilson believes the love of the game starts right in your backyard. To make sure that love is felt on every corner, these corner stores let children and teens trade in their old sports equipment for brand new ones.